All men dreamed of owning a watch. No matter when, an expensive watch is a symbol of one’s social status. Every human being always pursues the higher sky and more expensive dream, like the pursuit of a better Rolex watch.

Eric Patrick Clapton

When you hear the word “Rolex”, what will it remind you of? Valuableness, luxury, fashion,collection or exclusiveness? Frankly speaking, an expensive Rolex watch is a treasure. Comparing to other watchmakers, Rolex is one of few exclusive Swiss watchmakers, so Rolex always has its clear and stable market positioning. Taking Longines as an example, it once was an excellent and potential watch brand. In order to expand market differentiation, Swatch Group has driven down its market positioning since Longines was acquired by it. Therefore, to be an exclusive watch brand is quite important. Rolex has competitive advantages, and it can produce all components and parts which are used to making wristwatches and in-house movements independently. What’s more, Rolex seldom invites media to visit its factories. Rolex and Tudor belong to Rolex group, whose sales is next only to Swatch Group and Richemont Group. So, hot-selling Rolex watches keep their high value in the secondary market. We often hear that quite a few Rolex watches were sold at a fancy price in the auction houses.

Aurel Bacs, a head of timepiece department at Philips auction house, concluded a 3D principle: Death, Divorce and Debt. Generally, wristwatch owners will sell their timepieces when they meet one of the three conditions. At present, collectors will sell some of their watch collection when they are alive, in order to buy some new, like Eric Patrick Clapton. He is a gifted musician.

Eric Clapton, who was born in England on March 30th, 1945, is an English rock and blues guitarist, singer, and songwriter. He won 18 Grammy awards, one of the most successful musicians in the 20th century. His three achievements are recorded in the Rock and Roll Hall of Fame. He is one of the most great electric guitarists in history. He ranked the fourth place in Rock Records’ list of 100 electric guitarists and took the 53rd place in a hundred rock artists. The exquisite taste that were showed in his music embodies in his watch collection. He prefers Patek Philippe and Rolex a lot. From his watch collection which were auctioned, we got to know that he concentrates on rare models of Rolex watches. It’s hard to say how many Rolex watches he owns, and I introduce three of Eric Patrick Clapton’s Rolex watch collection.

Rolex Cosmograph Daytona Albino Ref.6263
Eric Clapton began to devote himself to the charity after 50 years old. He built the Crossroads Centre in Antigua in 1998 so that drugsters and alcoholics could get more help. In order to maintain the centre, he had his Rolex Cosmograph Daytona Albino Ref.6263 auctioned at Christie’s auction house.It was sold at CHF 1,325,000 in 2015.

Rolex GMT Master II Ref.116710LN
Rolex GMT Master II Ref.116710LN was launched in 1954. According to the demands of pilots from Pan American World Airways, reference 116710LN was made in order to get the destination time.

Rolex Milgauss Black dial Ref.11640GV
Rolex Milgauss Line was designed for staff in the Magnetized regions. What Eric Patrick Clapton collected is Rolex Milgauss Black dial Ref.11640GV.